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Where Do I Go? A Breakdown of Social Media Platforms

September 17, 20234 min read

Unlock the full potential of social media marketing to supercharge your business growth. Tailor your strategy to target your audience on the platforms they love.

Mastering social media marketing is crucial for successfully promoting your products/services and building brand awareness. It is also crucial to Search Engine Optimization. Yet, numerous brands face challenges in creating captivating content and reaching their desired audience. Let's dive in and unlock the power of social media to enhance your brand's success.

Let's look at Social Media Platforms to decide which would be best for your company.

1. Facebook

What Social Media Platform is best for your company?
  • Users: 1.9 billion daily active users worldwide

  • Audience: An even spread of Generation X and Millennials

  • Industry impact: B2C

  • Best for: Brand awareness; advertising; community building

Facebook – the largest and most established social media platform. Since its inception in 2004, it has proven to be an invaluable asset for B2C businesses. Advanced advertising tools and organic opportunities keep the meta-verse on top although some age groups refuse to use it. Keep in mind the age of your target audience when creating your marketing strategy and pair Facebook with generationally accepted platforms to keep your message from being lost to certain age groups.

2. Instagram

Understanding Social Media

  • Users: 1 billion monthly active users

  • Audience: Primarily Millennials

  • Industry impact: B2C

  • Best for: High-quality images and videos; user-generated content; advertising

In just 12 years, Instagram has become the go-to platform for visually stunning content and brand presence. But what sets it apart is its cutting-edge ecommerce capabilities.

Nowadays, users can effortlessly explore their favorite brands, peruse their offerings, and make a purchase without ever leaving the app. It's no wonder why Instagram remains unrivaled in the world of social commerce.

3. X Formerly Known As Twitter

What is digital marketing?

  • Users: 211 million daily active users worldwide

  • Audience: Primarily Millennials

  • Industry impact: B2B and B2C

  • Best for: Public relations; customer service; community building

While Instagram focuses on visuals, Twitter focuses on words. Short burst information with limited visual capability compared to other platforms. This platform attracts male users. Keep this in mind when choosing your marketing platforms.

4. TikTok

Understanding Social Media

  • Users: 1 billion active monthly global users

  • Audience: Primarily Gen Z followed by Millennials

  • Industry impact: B2B and B2C

  • Best for: Short-form, creative video content; user-generated content; brand awareness

When you think short video clips you probably think of TikTok. The platform rose in popularity in 2020 and shows no signs of slowing down. It is one of the best platforms for community building and influence. Ranking in second place only behind YouTube.

5. YouTube

Social Media Management

  • Users: Over 315 million daily active users worldwide

  • Audience: Strong audience across gender and age demographics

  • Industry impact: B2C and B2B

  • Best for: Brand awareness; long-form entertainment; how-to and explainer videos; SEO; advertising

YouTube is the second most visited website in the world. In addition, marketers name it the best platform to build community.

In addition to being an incredibly popular platform, its users also tend to stay longer on it because it features mostly long-form content – making it an ideal platform to share educational content.

5. LinkedIn

Digital Marketing For Small Business

  • Users: 774 million active users worldwide

  • Audience: Baby boomers, Generation X, and Millennials

  • Industry impact: B2B

  • Best for: B2B relationships, business development, and social selling.

LinkedIn is Facebook's professional cousin. It's perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities.

That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-specific community.

6. Pinterest

Small Business Digital Marketing

  • Users: 444 million monthly active users worldwide

  • Audience: Primarily Millennials with a solid audience in Gen Z, Gen X and Baby Boomers

  • Industry impact: B2C

  • Best for: Visual advertising; inspiration

Think of Pinterest like a visual storyboard that allows users to get inspiration for everything from fashion to home decor.

85% of Pinners say Pinterest is where they go to start a new project. In addition, 80% of weekly Pinners say they've discovered a new brand or product on the platform. So, not only is it a great discovery tool but it's also a way for brands to build their narrative through visual stories.

Tap into the power of social media to grow your business and connect with customers. With billions of people active on these platforms, it's no wonder why businesses are leveraging them to promote their products.

Don't let the idea of creating a social media strategy intimidate you. By keeping up with the latest trends and utilizing available resources, you can navigate this digital landscape with confidence.

Reach out to our team if you need any help or have any questions!

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blog author image

DeeAnn Gray

With decades of experience in design, digital marketing and development, DeeAnn leads the Magik Digital team in creating successful marketing strategies. Her time is filled with creating beautiful things both on and off the clock. She is an avid crafter, jewelry maker and artist who never seems to stop creating and is always designing or writing code, even in her sleep.

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