Despite what many people believe, branding goes way beyond your logo design, your color palette, or your brand tone of voice.
How can you create a brand that leaves a lasting impression on your audience? We are going to explore what branding is, and which branding elements will help you create an impactful, unique, and memorable brand.
What is Branding?
Branding refers to the process you take to influence people’s perception of your product or service—so they will choose your brand over others. Basically, it is the way your product or service lives in the hearts and minds of your customer.
When consumers need to make a choice, branding is what creates the perception of your business in their minds and what converts new customers into loyal buyers.
How To Build Your Brand
A lot goes into building your brand, but by following a few steps and thinking through the process you will conquer it in no time.
Your Brand Purpose
To begin you need to put a lot of thought into your brand's purpose. From your mission statement to your company's core values, these should all be taken into consideration. This will be the foundation of your branding strategy.
When it comes time to create the logo for your brand, keep in mind that while it may seem like a small step, your logo is one of the most important branding elements in your strategy.
Your logo should evoke emotion, persuade, or inspire your customers from one glance. We suggest you hire a professional for this step and stay involved in the process to make sure your vision is met.
Consistency is key in any strong branding strategy. Your look, feel and voice should stay the same across all your marketing efforts. Your website, marketing materials, social media and any aspect of your marketing strategy should stay on point and consistent to create that Top of Mind Awareness that will have customers choosing your brand when it is time to buy.
If you are beginning the process or feel like your current brand could use a jolt, contact us. Even though this is an especially important part of your business' success it should still stay fun, you are building your vision. Your passion, purpose, and joy in what you do should shine through your branding and if you are struggling it is harder to accomplish this goal.